Sero Try Before You Buy • Experience & Conversion

From hesitation to purchase, guided step by step

Try Before You Buy lets shoppers use AR to see what clothing, eyewear, or furniture really looks like: on themselves, in their own space. Confidence before purchase, fewer returns afterward.

Price: upon request

More than 500 brands already trust Sero in retail, travel, beauty, and more

↓ 23%Lower return rate after AR try-on
↓ 15%Higher purchase intent among AR users
longer on product page with AR activation
Mobilefirst: works instantly via smartphone camera
In three steps

Virtual try-on in three steps

  1. 1.

    Click “Try virtually”

    The Try button appears on every product page. Works on desktop (with a webcam) and mobile (with a camera). No app download required.

  2. 2.

    Camera activated

    The browser requests camera access; AI recognizes the face, body, or room and places the product realistically and to scale.

  3. 3.

    View and order

    The customer views the result, switches variants, and orders directly from the product page.

Product categories

Which products does Try work with?

Face try-on

Glasses, sunglasses, makeup, headbands, jewelry. AI detects facial contours for realistic placement.

  • Eyeglasses & sunglasses
  • Makeup (lipstick, foundation, eyeshadow)
  • Jewelry (earrings, necklaces)
  • Hats & headwear

Body try-on

Clothing, shoes, and accessories. AI detects body posture for accurate fit visualization.

  • Clothing (shirts, jackets, dresses)
  • Shoes & boots
  • Watches & bracelets
  • Sports equipment (helmets, vests)

Room visualization

Furniture, lighting, wall decor. The camera scans the space and places the product to scale in the real environment.

  • Furniture (sofas, tables, cabinets)
  • Lighting & lamps
  • Wall decor & art
  • Rugs & carpets

Skin & Beauty (roadmap)

In development
  • Skin tone analysis
  • Foundation matching
  • Hair (color) visualization
Business case

Every return that doesn’t come back saves money

E-commerce returns cost an average of €15–25 per shipment, including logistics, processing, and depreciation. With 1,000 returns per month, a 23% reduction can quickly save €3,000 – 5,000 per month.

Calculate your ROI

Estimated savings / month € 1.380

Optional: Sero CDP

Try-on data enriches the customer profile

Try Before You Buy works instantly as a conversion tool on your product page. Add Sero CDP and try-on behavior becomes an intent signal: which products did a customer try on virtually but not purchase? CDP stores this data and connects it to retargeting, emails, and personalized recommendations.

CDP → TRY-ON → RETARGETING
Customer virtually tries on 3 pairs of glasses but doesn’t purchase

CDP captures intent signals:

Klaviyo email sent with the 3 tried-on models + 10% time-limited discount

VIP customer places furniture in room

Shopping Assistant triggered:

“Can I help you with styling advice for this space?”

Frequently asked questions about Try Before You Buy

Does Try Before You Buy work on all devices?

Try Before You Buy works on all modern smartphones through the mobile browser, with no app download required. On desktop, a 360-degree product viewer is available. The AR try-on is optimized for iOS and Android, with camera access through the browser.

Which product categories is AR most effective for?

AR visualization works best for products where fit or placement is crucial: glasses and sunglasses, clothing and shoes, furniture and home decor, and jewelry. For these categories, customers see an average 40% higher purchase intent and 23% fewer returns.

How does Try Before You Buy integrate with my online store?

Integration works through a JavaScript snippet added to your product page template. Sero provides ready-to-use plugins for Shopify and WooCommerce. For custom platforms, the technical team provides an integration guide. Average implementation time: one business day.

What if a customer doesn’t grant camera access?

The try-on then automatically switches to a 3D product viewer, where customers can view the product from every angle. Customers without camera access still get a richer product experience than a standard product photo.

Fewer returns, happier customers

Plan een demo en ervaar Try Before You Buy met je eigen producten.

We laten je zien hoe snel het geactiveerd kan worden.