SERO Operate • Support & Operations

Your entire operation streamlined, from launch to returns season

Sero Operate brings structure to your recurring e-commerce operations: every product launch, campaign, and returns season as a standardized process, every task assigned, with AI supporting you at every step.

from 49.99 / user / month

More than 500 brands already trust Sero in retail, travel, beauty, and more

What Operate tracks

Everything your e-commerce team needs

Task Management & Boards

Kanban-style overview by project, department, or workflow. Filter by owner, deadline, priority, and status.

AI assistance

Have AI create task descriptions, write emails to suppliers, or summarize a brief based on attachments and context.

Workflow Templates

Ready-to-use templates for product launches, seasonal campaigns, returns processes, and content planning. Customizable to your processes.

Approval flows

Set up multi-step approvals for content, budgets, or campaigns. Fully traceable: see who approved what and when.

Integrations

Connect Shopify (orders, products), Google Drive, Slack, and email. Tasks can be created automatically based on events.

Reporting

Progress overviews by team, project, or time period. Export to PDF or automatically send a weekly report to stakeholders.

Who uses Operate?

One tool, three departments

Customer Service

Returns and complaints handling

Standardized returns flows, escalation paths, and customer communications. Connects to Support Agent for a seamless handoff.

Support & Operations →
Marketing & Content

Content planning and campaign management

Editorial calendars, briefing workflows, approval flows for ads and emails. AI writes drafts based on the brief.

Content & Creation →
SEO & Acquisition

SEO task flow and campaign launch

Structure for recurring SEO tasks and campaign launches, connected to the rest of your Sero stack.

Acquisition & Growth →
Example

Product launch in 6 steps

PHASE 01

New product created in Shopify

Operate detects the new product through the integration and automatically starts the launch workflow template.

PHASE 02

AI suggests a product description

Based on product data from Shopify, AI writes a first draft of the description, including SEO meta data.

PHASE 03

Content team reviews and approves

Approval flow started. Team member gets notified, makes changes, and marks it as approved. Fully traceable.

PHASE 04

ProductShot task created

Operate automatically creates a task for the AI product shot in Sero ProductShot, linked to the launch deadline.

PHASE 05

Feed and campaign updates

Sero Feeds task and Sero Reach campaign task are created. Marketing sees exactly what still needs to happen before go-live.

PHASE 06

Launch approved, CDP updated

Operate notifies Sero CDP of the launch so the new product is immediately included in segmentation and recommendations.

Simple pricing structure

Operate is licensed per user. No surprises, no extra-cost modules.

Operate

49,99 / user / month

Billed annually. Monthly +20%

  • Unlimited tasks & projects
  • AI assistance included
  • All workflow templates
  • Shopify + Slack + Drive integration
  • Reporting & audit trail
  • Onboarding & support
Request a free demoor compare all Sero products

Frequently asked questions about Operate

How is Operate different from other project management tools like Asana or Monday?

Generic project management tools are built for software teams or agencies. Operate is built specifically for e-commerce operations: returns processes, product launches, content planning, and feed management are standard workflows. The AI assistant understands e-commerce context and helps write based on that knowledge.

What team sizes is Operate suitable for?

Operate scales from solo entrepreneurs to teams of 50+. The pricing structure is per user, so you only pay for active team members. Larger teams get access to more advanced reporting and workflow automation.

How does Operate integrate with our existing tools?

Operate connects by default with Shopify, WooCommerce, Klaviyo, and the other Sero products. For email and communication, integrations with Gmail and Outlook are available. A Zapier connector enables connections with hundreds of other tools.

What exactly does AI do in Operate?

The AI assistant in Operate writes task descriptions, creates briefs, summarizes meeting notes, and generates emails to suppliers or colleagues from a short instruction. It also automatically prioritizes open tasks based on deadline and impact, so you always know what needs attention first.

Never launch through scattered WhatsApp threads again

Schedule a quick demo and discover how Operate fits your e-commerce processes.