Conversational product discovery
Visitors don’t need to know what they’re looking for. The assistant asks smart questions and guides them step by step to the perfect product.
From hesitation to purchase, guided step by step
Sero Shopping Assistant guides every visitor to the right choice through a personalized conversation, based on their behavior and your entire catalog. Like a top sales associate, available 24/7.
Price: upon request
More than 500 brands already trust Sero in retail, travel, beauty, and more
+20%conversion among visitors who use the assistant
↓ 15%bounce rate on product pages
+35%higher average order value
24/7personalized advice, even outside business hours
From searcher to buyer, through conversation
- 1.
Visitor starts a conversation
The assistant appears proactively or by invitation. Visitors describe what they’re looking for in their own words—no forms, no filter grid.
- 2.
AI understands intent and context
The assistant interprets the question, session behavior, and context: budget, style, and use case. It asks follow-up questions only when necessary.
- 3.
Personalized recommendations
Based on intent, catalog data, and popularity, the assistant suggests up to three targeted products, with an explanation of why they’re a good fit.
- 4.
Guided to purchase
Direct “add to cart” from the conversation. Optional: upsell and cross-sell based on their choice. Data sent back to the CDP for profiling.
The smartest salesperson in your online store
Product catalog integration
Real-time synchronization with your Shopify catalog. Always up-to-date inventory, prices, and specifications—no outdated recommendations.
CDP personalization
Connected to Sero CDP, the assistant recognizes returning visitors, their purchase history, and preferences for truly personalized advice.
Proactive triggers
Appears automatically when signs of hesitation are detected: extended browsing without a purchase, repeated visits to the same category, or viewing a comparison page.
Upsell & cross-sell
After the product is selected, the assistant suggests relevant additions based on product combinations, margin optimization, and CDP segment insights.
Fully customizable for each brand
Set the tone, name, avatar, and suggested introductory questions. The assistant feels like an extension of your brand, not a generic bot.
Guided selling in every category
“Are you looking for something for a wedding or everyday wear?”
Personalized style advice, size assistance, outfit combinations.
“What’s the space and atmosphere like?”
Style and color advice, size guidance, complete-the-room suggestions.
“What’s your fitness level and how will you use it?”
Technical product advice, spec comparisons, and safety tips.
“How large is your garden, and what’s your experience level?”
Seasonal advice, plant combinations, custom tools.
“What do you use the laptop for?”
Spec filters, compatibility checks, and accessory bundles.
“What’s your skin type, and what are you looking for?”
Personalized skincare advice and product routines.
Optional: Sero CDP
Smarter with every session
Shopping Assistant works directly from your product catalog and visitor behavior. Add Sero CDP and every interaction is written back to customer profiles: which questions were asked, which recommendations were made, and what was purchased. This makes every subsequent session more personal.
Frequently asked questions about Shopping Assistant
How does Shopping Assistant differ from a regular chatbot?
Generic chatbots rely on fixed scripts and FAQ answers. Shopping Assistant is trained on your entire product catalog, including prices, availability, specifications, and reviews. It understands purchase intent and actively guides shoppers toward a purchase—not just information.
How does the assistant know which products to recommend?
The assistant combines three sources: the characteristics of the product being searched for, the visitor’s behavior during the session, and catalog data including inventory and popularity. Based on this, it suggests up to three targeted recommendations, with an explanation of why.
Can I customize the assistant’s name, tone, and style?
Yes. You can configure the name, avatar, welcome message, and communication style. The assistant adapts to your brand personality, from casual and approachable to professional and concise.
What if a visitor asks a question the assistant doesn’t understand?
The assistant honestly indicates that it can’t answer the question and offers alternatives: a referral to customer service, another product, or a direct contact option. It never provides an incorrect answer.
A personal shopper for every visitor
Book a demo and see how Shopping Assistant increases conversions, including a live demo on your online store.