Sero CDP combines click behavior, purchases, and email addresses into a single profile, automatically finds the segments that matter, and activates them directly across your site, email, and ads.
starting at 899,- / month
Built by: the team behind Yellowgrape, basedon 10+ years of e-commerce marketing experience with hundreds of brands
Add the Sero Pixel or connect your existing BigQuery warehouse. Every click path, every purchase, every discount becomes data.
As soon as a visitor makes a purchase, leaves an email address, or uses a discount, the session is linked to a profile. Even when multiple email addresses are used.
AI recognizes your store type, benchmarks you against similar brands, and flags what stands out—including what you can do about it.
Take the recommendation live via a widget, journey, or Klaviyo, Copernica, or DeployTeq—always A/B tested, never a takeover.
A visitor makes a purchase or leaves an email address and automatically becomes an “identified customer.” All previous anonymous session data is immediately linked to that single profile, even if someone uses multiple email addresses.
Build journeys based on behavior: cart abandonment, wait time, email via Klaviyo, and an onsite banner if no purchase has been made after 24 hours. Set everything up visually—no developer needed.
The recommendation engine combines recently viewed products with popularity and category data, turning it into a recommended product feed. Ready to use directly in existing widgets on your site.
The built-in RFM model segments existing customers by recency, frequency, and monetary value, with an explanation for anyone unfamiliar with the model. Combined with AI purchase signals, it generates automatic audience suggestions.
Sero CDP analyzes all incoming data, recognizes what type of store you are, and compares your metrics—conversion, average order value, and cart abandonment—with a benchmark for your category. Every insight comes with a concrete recommendation, not just an observation.
AI recommends a guided shopping experience through Sero Shopping Assistant
Learn more about Shopping AssistantThis will become more advanced as the model evolves: the ambition is for the same AI to eventually advise at the segment level too, so you can activate a journey or audience with one click.
A visual element picker for those who prefer clicking over coding, custom CSS/JS/HTML for those who don’t, and an AI coding assistant that builds or modifies widgets on request, such as “make the button blue”.
Click an element on your own site and replace it, or place something before, after, or inside it. Form fields are automatically recognized and mapped (for example, an email field to the internal customer ID), with a preview before you publish.
Set triggers at the audience or event level (such as “add to cart” plus a wait time), connect an action to an integration, and follow the flow. Every activated journey remains part of the same A/B test setup.
In the demo, we’ll map out your biggest opportunity together.
Schedule your free demoWorking with another platform? With a custom webhook and your own payload, you can connect virtually any system that supports webhooks.
Alongside a fully documented, deterministic API (with configurable permissions per key), there’s an agentic API: agents such as Claude Code can request data conversationally instead of processing all the raw data themselves. Significantly more efficient in token usage.
Any AI insight from the CDP can be sent directly to another Sero product, as shown above with Shopping Assistant. For customers already using multiple Sero tools, the CDP is the foundation everything else connects to.
Other Sero tools work with the same customer profiles, not separate datasets.
An AI insight can be linked directly to the Sero product that solves the problem.
Activations from other Sero tools also run through the same A/B setup.
Start with CDP alone and add tools as you need them.
Pricing is determined at launch. The expected plan structure is shown below.
899,- / per month
1.299,- / per month
1.899,- / per month
Custom custom pricing
Now: the Sero Pixel for live behavioral data and a direct connection to BigQuery for historical order and customer data, via a wizard with automatic mapping. Direct connections to Shopify, Magento, and Shopware are planned.
It happens automatically. Every widget or activation runs with a control group by default, never as a full takeover. In advance, you’ll get an estimate of how many visitors or days are needed to see a reliable result.
Yes. With the visual element picker, click an element on your site to edit it, place something before or after it, or replace it. For more control, you can also use custom CSS, JS, or HTML.
By default, Sero CDP works with Klaviyo, Copernica, and DeployTeq. Working with something else? A custom webhook with your own payload can connect virtually any system that supports webhooks.
Yes, there’s a fully documented API for both reading and writing, with configurable permissions per key. There’s also an agentic API that lets AI agents such as Claude Code query data conversationally.
Book a demo and discover how your customer data automatically becomes one profile—and how every recommendation is tested by default before you take it live.
